Media planning has become essential in preparing campaigns for business and education clients, more so now to reach the fragmented media audiences, and with the onset and growth of so many new media.
Whether business plans media to promote corporate image or sell services to other business (B2B) or consumers (B2C), the traditional big 5 business publications and the Sunday morning television news programs, are no longer a standard plan. The traditional target audience definitions no longer represent the same demographics, and the most desirable demographics are no longer reachable in the same media.
Education clients plan media to meet multiple needs: recruit students and attract prestigious faculty, institutional awareness and image, fundraising, and maintain a competitive presence. Hospital and healthcare clients plan similarly: attract patients and recruit qualified and renowned staff, build referral programs for high visibility services, support foundations and raise endowment funds, and maintain a competitive presence.
Opportet Media works closely and most successfully with Business, Education and Healthcare clients of all sizes, by first learning the issues and particular needs of the client. The client is our customer, but the best media planning is accomplished by identifying and understanding the customer’s customer. Our customer analysis and careful study of the purchase decision (the decision to buy or select), lead to agreement on objectives and strategies, and to a best possible media plan.
We welcome any opportunity to meet with new clients, understand the soul of the brand and its markets, share our relevant experience, and offer media planning solutions that will be both effective and efficient for growth and profit.
Working full service directly with clients, or along side your creative agencies, call soon to begin, so we can bring the planning together for your brand.